Monday, March 30, 2009

Skimmer – The Tool

Skimmer: The Social Aggregation Tool by Fallon and Sierra Bravo

So you Twitter. You are a blogger. You are addicted to YouTube, now how do you follow it all.

Meet Skimmer, the perfect one-in-all viewer.

Conceived and designed by the Minneapolis-based ad brains at Fallon and built by nerd friends at Sierra Bravo, Skimmer improves upon your day-to-day interaction by removing distractions and providing an in-depth experience that is particularly suited to multimedia content.

Skimmer is an Adobe AIR desktop application designed to streamline, beautify, and enhance the experience of participating in your most frequently used social networking activities.

It improves upon day-to-day interaction with multiple social networks, removing distractions and providing a rich content experience from Facebook, Twitter, Flickr, Blogger and YouTube. Skimmer's spare, modern aesthetic sets it apart, creating a welcome, handsome social networking hub on your desktop that is particularly suited to multimedia content.

All very cool looking to boot.

Griffin Farley posted the following insights on his blog:

You may have seen the article in Adweek where Fallon launched a social media reader called Skimmer. Skimmer looks very similar to Snackr or Tweetdeck but much more robust and I thought I would review the pros and cons for you.


1) You can view video from within the application which is great
2) The user experience and design is wonderful
3) Once place shop to see all Facebook, Twitter, YouTube, Flickr and Blogger updates
4) Anyone can download it, you don't have to be a part of Fallon to use it


1) When I Filter out all information except for the Blog feed nothing appears
2) Of all the people who have downloaded Skimmer from my network, NONE of them use Blogger. Planners in particular have been known to use Typepad as the Blog platform of choice.
3) I would like to see a function to upload any RSS Feed and I have not been able to find that yet
4) Also the Tiny URL did not work when I used it

Until Skimmer can mirror the full functionality of Snackr, I'll probably keep the system that I have but I see great potential for any advertising or marketing professional to use a platform like Skimmer to follow friends, professionals and brands.

I just installed it and so far it works great. Open it up and view all your tweets, check you blog and soon Facebook will be added.

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