A View From An AdGuy: Male Reading 15-19 to Decline. No Really.

About A View From An Adguy

I wasn't sure I would ever get into this blogging thing... ever. But the time has come and here is the home of my thoughts, advice, references, tales, passion and feelings on advertising and the life involved within.

When I decided this was to be a "new" method or additional "voice" to my teaching, motivating and inspiring for my students and friends, my first thoughts turned immediately to time.

TIME! Something we all value and never seem to have enough of. That will be my guide. TIME. I will use mine wisely and respect yours, making the post relevant and timely.

So welcome. Spend some of your valuable time here hopefully to learn, share, be inspired, and maybe even entertained.

Friday, March 27, 2009

Male Reading 15-19 to Decline. No Really.

Blender to End It's Run

Alpha Media Group closed Blender magazine today. Sadly with that will be elimination of about 30 jobs and likely effect the reading done by males 15-19.

Blender was a great read for males 15-25 and filled in music and entertainment that Maxim just didn't see fit to cover.

After a great 8 year run, the April issue of Blender out now will be its last.

Blender has provided unmatched music coverage and entertainment news in its unique voice to a profoundly dedicated audience of music enthusiasts. It was a great place to find the best "25 downloads" each month. It was the first place I heard about Nicole Atkins and her Neptune City CD and Charlotte Church before she became Charlotte Church.

Sadly, I will miss reading my 16 year sons copy. It was his source for music and fashion the way Rolling Stone was for me.

R.I.P. Blender

A View From An AdGuy