As this walk down memory lane demonstrates, Fred and Barney never saw the "Big Bang" coming… Cars and Guns had their part in the loss of life, but when you operate cars and guns reach for the smooth taste of Lucky Strike because LS/MFT... Translation, Lucky Strike Means Fine Tobacco.
Even mom knew she might need to light up before she raises her hand in loving corporal discipline, and "gee mom you love your cigarettes".
Hell, more doctors recommend Camels over any other brand.
There gotta be an idea sitting within these vintage spots that could trump the brilliance of the CP+B "Truth" campaign.
As Don Drapper would suggest, "Sit back, Light up, Enjoy the fun. They're toasted"