From Alex Bogusky to Lady Gaga to... The 2010 Creativity 50.

Always interesting to see any listing of "Top 50 Anything"... but this past month Advertising Age Creativity posted its fifth annual Creativity 50.

Each year, Creativity selects those people and companies that have made the biggest impact across all areas of creative culture.

The list includes advertising and marketing people, tech pioneers, designers, directors, entrepreneurs, and others who challenged the established way of doing things and inspired with their action.

For me Lady Gaga is the "game changer". 

I couldn't agree any stronger when I noticed Lady Gaga on the list. In the past 18 months she has redrawn the music, fashion, art and pop culture landscapes. Lady Gaga has even been called 'poison for the minds of our kids', by the President of the Culture Campaign. That in itself is all the affirmation I need.

Her latest video, Telephone, has by all accounts completely revolutionised media, culture and media-culture to a degree that puts her on par with the likes of Alexander Graham Bell and Andy Warhol. Okay maybe a stretch there but this side of using "cultural insights" of soft core porn, a dash of prison for women fantasy and intended or not product placement, the video has spawned a cottage industry of Gaga-decoders, each with their own unique take on why she is either the most important artist of our time and/or the most annoying. Hey, there are several added videos

Check the list and check out their contributions.

TOP 50 Creative People

(These are not presented in any specific rank order)

Sachin Agarwal and Garry Tan, Founders, Posterous

Blaise Aguera y Arcas, Architect, Microsoft Live Labs

Craig Allen, Art Director, and Eric Kallman, Copywriter, Wieden and Kennedy Portland

Karin Dreijer Andersson (aka Fever Ray), Musical Artist

Marco Arment, Lead Developer, Tumblr; Creator, Instapaper

Kathryn Bigelow, Director

Neill Blomkamp, Director, RSA

Alex Bogusky, Chief Creative Insurgent, MDC

James Cameron, Director

Roy Choi, Mark Manguera, Founders, Kogi

Damon Collins, ECD RKCR/Y&R

Dennis Crowley and Naveen Selvedurai, Co-founders, Foursquare

Andreas Dahlqvist, ECD DDB Stockholm

Bart Decrem, CEO Tapulous

David Droga, Founder, Creative Chairman, Droga5

Dave Eggers, Author, Founder, McSweeney’s

Daniel Ek, Co-founder/CEO, Spotify

James Farley, Group VP Global Marketing, Ford

Cindy Gallop, Entrepreneur, Founder IfWeRanTheWorld.com

Lady Gaga, Musical Artist

Christian Haas, Creative Director/Associate Partner, Goodby, Silverstein & Partners

James Hilton, Co-founder/CCO and Rei Inamoto CCO, AKQA

Damon Horowitz, Co-founder, Chief Technology Officer, Aardvark

Mike Hughes, President, Martin Agency

Jonathan Ive, Senior VP Industrial Design, Apple

Jan Jacobs and Leo Premutico, Co-founders, Creative Directors, Johannes Leonardo

Matt Jones, Director of Design, Berg

Spike Jonze, Director, MJZ

Linus Karlsson and Paul Malmstrom, co-founders/CCOs, Mother New York

Ashton Kutcher, Founder, Katalyst Media

Tom Kuntz, Director, MJZ

Michael Lebowitz, Founder/CEO, Big Spaceship

Carol Lim and Humberto Leon, Co-Founders, Opening Ceremony

Pranav Mistry, PhD Candidate, MIT Media Lab

Ty Montague, Co-president, CCO North America, JWT

Tor Myhren, CCO, Grey New York

Filip Nilsson, Creative Director/Chairman, Forsman & Bodenfors

David "Nobby" Nobay, Creative Chairman, Droga5 Sydney

Rob Reilly, Andrew Keller, Jeff Benjamin, ECDs, Crispin Porter Bogusky

Eric Rodenbeck, Founder/Creative Director, Stamen Design

Vivian Rosenthal, Jesse Seppi, Co-founders/Designers/Directors, Tronic

Matt Ross, Creative Director; Matt Oxley, Head of Tech, Tribal DDB London

Keith Schofield, Director, Caviar/El Nino

KR Sridhar, CEO, Bloom Energy

Roger Stighall, Robert Lindstrom, David Eriksson, Co-founders, North Kingdom

Matthew Szymczyk, Hans Forsman, Creative Directors, Zugara

Iain Tait, Global Interactive ECD, Wieden and Kennedy

Andrey Ternovskiy, Founder of Chatroulette

Ray Tintori, Director, Partizan

Ge Wang, Co-Founder, CTO, CCO, Smule

 from CREAVITITY

Lady Gaga - Telephone